This is a submission by Ellis Roderick and I for D&AD 2024 towards a brief that creates a rebrand for UMUSIC AUTUMN 2024. UMUSIC AUTUMN is a festival at the Roundhouse in London for Universal Music Group UK staff. The brand identity is about physically engaging with music. Everyone submits songs to a community playlist. Chosen songs performed that night would be pressed onto a vinyl that could be ordered later. Songs that weren’t played would become immortalized onto a cassette tape which is also the invitation. Spreading the 12 most well-known music genres, each genre has its own designs everywhere at the Roundhouse. This festival is physically and emotionally an unforgettable experience for the staff and the music they cherish.