This is my entree to the Penguin Book Cover Competition for the Non-Fiction Book, Atomic Habits.  Atomic Habits is a book about building and breaking habits one step at a time. This visual identity takes inspiration from Lichtenburg burning, or fractal burning. It is a chemical reaction where wood is electrocuted and the sillhouette of the electricity's path is imprinted onto the wood. This atomic change is the heart of this book cover and visual identity which spread across multiple touch points and social media.